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Home/Direct Payday Lender vs. Broker
Direct lending

Direct Payday Lender vs. Broker

Know who receives your payday-loan application and why the difference between a lender, broker and lead generator matters.

Direct lender

The company receiving your application is also the company considering and, if approved, funding the loan.

Broker or marketplace

A broker may help arrange a loan and may transmit information to one or more lenders.

Lead generator

Some sites primarily collect inquiries and sell or forward them. Read privacy disclosures to understand where your information may go.

Mr. Payday

Mr. Payday Easy Loans Inc. presents itself as the licensed direct lender for applications on this site in BC, Alberta and Ontario.

Before applying

Use the rates and fees page to estimate the borrowing cost, then review the borrower’s rights page and the page for your province.